Surf Clothing UK: The Ultimate Guide to Finding the Best Brands and Deals

Surf Clothing UK: The Ultimate Guide to Finding the Best Brands and Deals

Surfing is a popular sport enjoyed by many in the UK. The country's coastline and consistent waves (at least in Winter) make it a prime location for surfers of all levels.

As a result, there is a growing demand for surf clothing that not only looks stylish but also performs well in the water.

At Love Waves Gower we understand the importance of having high-quality gear that can withstand the elements.

We offer a wide range of clothing and accessories for men, women, and children, including wetsuits, board shorts, rash vests, and more. Our products are designed to provide maximum comfort and protection, allowing surfers to focus on the waves and enjoy their time in the water.

Whether you're a seasoned pro or just starting out, having the right surf clothing can make all the difference. Our store is dedicated to providing top-quality products that meet the needs of surfers in the UK. So if you're looking for stylish and functional surf clothing, look no further than our store.


History of Surf Clothing in the UK

Surfing has been a popular water sport in the UK since the 1960s, and with it came the demand for surf clothing. In the early days, surfers would wear whatever they had on hand, but as the sport grew in popularity, specialised surf clothing became more common.

The first surf clothing brand in the UK was founded in the 1970s, and since then, many more brands have emerged. These brands cater to the needs of surfers, providing them with comfortable, durable, and stylish clothing that can withstand the harsh conditions of the ocean.

One of the most iconic pieces of surf clothing is the wetsuit, which was first introduced in the 1950s. In the UK, wetsuits were initially made from neoprene, a synthetic rubber that provided warmth and protection from the elements. Today, wetsuits are made from a variety of materials, including recycled plastics, and are designed to be as eco-friendly as possible.

In addition to wetsuits, surf clothing brands in the UK also offer a range of other products, including board shorts, rash vests, and hoodies. These products are designed to be both functional and fashionable, with many brands incorporating bold colours and eye-catching designs into their clothing.

Overall, the history of surf clothing in the UK is one of innovation and evolution. As the sport has grown and changed over the years, so too has the clothing worn by surfers. Today, surf clothing brands in the UK continue to push the boundaries of design and sustainability, creating clothing that is both stylish and eco-friendly.

Leading Brands in UK Surf Apparel

When it comes to surf clothing in the UK, there are a number of leading brands that stand out from the rest. These brands offer a range of high-quality apparel that is both stylish and functional, designed to withstand the demands of the ocean and the beach.

1. Vissla

Vissla is a surf lifestyle brand that was founded in 2006 by Paul Naude, Hamish Graham, and Dustin Houser. Based in California, Vissla aims to embody the relaxed, creative culture of surfing through its clothing and accessories.

The name Vissla comes from the Swedish word "visla" which means to whistle or sing. This ties into the brand's goal of promoting freedom of expression and creativity.

The founders started Vissla with the intention of filling a void in the surf industry. At the time, they felt most surf brands focused too much on hardcore performance surf products. Vissla wanted to offer something different - lifestyle clothing and accessories inspired by surf culture, but versatile enough for everyday wear.

Some of Vissla's first products included boardshorts, t-shirts, polos, sweaters, and caps. The brand pioneered the "hybrid" boardshort combining the flexibility of surf trunks with the lightness of walk shorts. Their designs featured unique prints and color blocking.

2. Lightning Bolt

Lightning Bolt is a surfboard company started by renowned surfer Gerry Lopez in Hawaii in the late 1970s.

Gerry Lopez, also known as "Mr. Pipeline" for his flawless tube riding at the Banzai Pipeline, had become disenchanted with the surfboard industry at the time. He felt most production surfboards lacked the precision, performance, and craftsmanship of the early boards.

So in 1977, Gerry decided to start shaping his own boards under the name Lightning Bolt. He opened a small shop on the North Shore of Oahu in Hawaii and began hand-shaping lightweight shortboards with pulled-in tails that had a fast, responsive feel.

The Lightning Bolt logo, designed by Lopez himself, depicts a Hawaiian Ki'i (temple guard statue) holding a thunderbolt. This represented the power and energy Gerry wanted his boards to embody.

The early Lightning Bolt boards quickly gained popularity among top professional surfers who loved the speed and loose feel. The brand soon attracted a cult following beyond just Hawaii and became iconic in the surf world.

Throughout the 1980s and 90s, Lightning Bolt expanded from surfboards to apparel and accessories but always stayed committed to quality and performance. The boards are still shaped by hand in Hawaii to this day.

3. Sisstrevolution

Sisstrevolution is a surf lifestyle brand founded by Paul Naude in 2015. Based in California, Sisstrevolution was created to empower female surfers and build a community around the sport.

Paul Naude, who also founded the brand Vissla, wanted to challenge the male-dominated landscape of surfing by launching a brand specifically for women. The name Sisstrevolution was chosen to reflect the goal of uniting "sisters" of surfing and sparking a revolution in women's participation and visibility in the sport.

In the beginning, Sisstrevolution produced t-shirts and hoodies featuring inspirational slogans like "Live with Aloha" and artwork of women charging waves. The apparel line soon expanded into swimwear, wetsuits, and accessories designed for female surfers.

A key part of the brand's mission is to provide a platform for up-and-coming female athletes and advocates. Sisstrevolution sponsors several pro surfers and uses its reach to tell their stories and inspire other women.

Though still small, Sisstrevolution has cultivated an avid following among surfers looking to challenge norms and stereotypes. Through its apparel and advocacy, the brand aims to drive equality and inclusivity within surf culture.

Influence of Surf Culture on UK Fashion

Surf culture has had a significant impact on UK fashion over the years.

The laid-back, relaxed vibe of surfers has influenced the clothing styles of many people in the UK. From board shorts and graphic tees to wetsuits and rash guards, surf clothing has become a popular trend in the UK.

One of the most notable ways that surf culture has influenced UK fashion is through the use of bright, bold colours and patterns. Surf clothing often features vibrant colours and eye-catching prints, which have become a staple of UK fashion.

Many UK clothing brands have incorporated these colours and patterns into their designs, creating a unique and distinct style. Another way that surf culture has influenced UK fashion is through the use of technical fabrics.

Wetsuits and rash guards, which were originally designed for surfing, have become popular among UK fashion enthusiasts. These fabrics are often quick-drying, moisture-wicking, and breathable, making them ideal for outdoor activities and sports.

Surf culture has also influenced the way that UK fashion is marketed. Many UK clothing brands use surf-inspired imagery and language in their advertising campaigns, creating a sense of adventure and freedom that resonates with consumers.

This marketing strategy has been successful in attracting a diverse range of customers, from surfers to fashion enthusiasts. Overall, the influence of surf culture on UK fashion is undeniable.

From colours and patterns to technical fabrics and marketing strategies, surf culture has left its mark on UK fashion in a multitude of ways.

Materials and Sustainability in Surf Clothing

As a company that cares about the environment, we understand the importance of using sustainable materials in our products. When it comes to surf clothing, we prioritize using materials that are eco-friendly and have a low impact on the environment.

One of the materials we use in our surf clothing is recycled polyester. This material is made from post-consumer plastic bottles and is a great alternative to traditional polyester, which is derived from non-renewable resources. By using recycled polyester, we are able to reduce our carbon footprint and help keep plastic out of landfills and oceans.

Another material we use is organic cotton. This type of cotton is grown without the use of harmful pesticides and chemicals, making it better for the environment and the farmers who grow it. We also use Tencel, a type of lyocell made from sustainably harvested trees. Tencel has a closed-loop production process, meaning that the solvents and chemicals used are recycled and reused, reducing waste and pollution.

In addition to using sustainable materials, we also strive to make our surf clothing as durable as possible. By creating clothing that lasts longer, we reduce the need for consumers to constantly replace their clothing, which in turn reduces waste. We also make sure to use packaging materials that are recyclable or biodegradable, further reducing our impact on the environment.

Overall, we believe that it is important to prioritize sustainability in all aspects of our business, including the materials we use in our surf clothing. By doing so, we can help protect the environment and create a better future for generations to come.

Surf Clothing Styles and Trends

At Surf Clothing UK, we understand that style is just as important as function when it comes to surfwear. We offer a wide range of surf clothing styles to suit every taste and need.

One of the most popular surf clothing styles is the classic boardshort. These shorts are designed to be lightweight, quick-drying and comfortable, making them perfect for long days on the beach. Our boardshorts come in a range of colours and designs, so you can find the perfect pair to match your style.

Another popular style is the rash vest. These tops are designed to protect your skin from the sun and surf, while also keeping you cool and comfortable. Our rash vests come in a range of colours and designs, so you can find the perfect one to match your boardshorts.

For those who prefer a more casual look, we also offer a range of t-shirts and hoodies. Our t-shirts are made from high-quality materials and feature eye-catching designs, while our hoodies are perfect for keeping warm on chilly days at the beach.

In terms of trends, we've noticed a growing interest in sustainable surf clothing. Many surfers are now looking for clothing made from eco-friendly materials, such as organic cotton or recycled polyester. At Surf Clothing UK, we're committed to offering a range of sustainable surf clothing options, so you can look good and feel good about your purchase.

Overall, at Surf Clothing UK, we believe that surfwear should be both stylish and functional. Whether you're looking for classic boardshorts, protective rash vests, or casual t-shirts and hoodies, we've got you covered.

Retail Landscape for Surf Wear in the UK

When it comes to surf wear, the UK has a thriving retail landscape that caters to both online shoppers and those who prefer to visit physical stores. In this section, we'll take a closer look at the different options available to consumers looking to buy surf clothing in the UK.

Online Shops

Online shopping has become increasingly popular in recent years, and this is no different for surf wear in the UK. There are a number of online shops that offer a wide range of surf clothing, accessories and equipment. Some of the most popular online surf wear shops in the UK include:

  • Love Waves Surf Shop
  • Magicseaweed

These online shops offer a variety of brands, styles and price points, making it easy for consumers to find the perfect surf wear for their needs. Many of these shops also offer free delivery and returns, making it a convenient and hassle-free option for those who prefer to shop from the comfort of their own home.

Physical Retail Stores

For those who prefer to see and touch the surf wear before making a purchase, physical retail stores are a great option. There are a number of surf shops located throughout the UK, particularly in coastal towns and cities. Some of the most popular physical retail stores for surf wear in the UK include:

  • Love Waves Surf Shop
  • Down The Line Surf Shop

These stores offer a range of surf wear, accessories and equipment, and often have knowledgeable staff on hand to offer advice and recommendations. Many of these stores also have an online presence, making it easy for consumers to browse their products before visiting in person.

Overall, the retail landscape for surf wear in the UK is diverse and offers a range of options for consumers. Whether you prefer to shop online or in person, there are plenty of options available to suit your needs and budget.

Seasonal Variations in Surf Apparel

At Surf Clothing UK, we understand the importance of having the right gear for every season. The weather and water conditions can vary greatly throughout the year, and it's essential to have clothing that can keep up with these changes.

During the summer months, when the water is warmer and the sun is shining, we recommend wearing lightweight and breathable clothing. Our range of board shorts and rash vests are perfect for this time of year, providing protection from the sun and keeping you comfortable in the water.

As the weather starts to cool down in the autumn, it's time to start thinking about layering up. Our selection of wetsuits and neoprene accessories provide the necessary warmth and insulation for those colder days. We also offer a range of hoodies and jackets for when you're out of the water.

During the winter months, when the water temperature drops significantly, it's important to have a wetsuit that can keep you warm and comfortable. Our winter wetsuits are designed with thicker neoprene and additional insulation to ensure that you can stay in the water for longer.

In the spring, the water starts to warm up again, and it's time to transition back to lighter clothing. Our spring range includes a variety of wetsuits and accessories that provide the necessary protection and comfort for this time of year.

Overall, at Surf Clothing UK, we understand that the right surf apparel can make all the difference when it comes to enjoying your time in the water. Our seasonal variations in surf apparel ensure that you have the right gear for every condition, so you can focus on what really matters – catching the perfect wave.

Surf Accessory Market

We understand that surfing is not just a sport, but a lifestyle. That's why we offer a wide range of surf accessories to help you make the most of your time in the water.

Our surf accessory market includes products such as surfboard wax, leashes, fins, and traction pads. We offer a variety of brands and styles to suit every surfer's needs and preferences.

Our surfboard wax selection includes options for warm and cold water temperatures, ensuring that your board stays grippy and responsive no matter where you're surfing. Our leashes come in a range of lengths and thicknesses, with options for beginners and experienced surfers alike.

In addition to traditional surf accessories, we also offer innovative products such as waterproof phone cases and action camera mounts. These accessories allow you to capture your surf sessions and share them with friends and family.

At Surf Clothing UK, we are committed to providing high-quality surf accessories at competitive prices. Whether you're a seasoned pro or just starting out, we have everything you need to hit the waves with confidence.

Youth and Gender Influence in Surf Fashion

As a surf clothing company, we know that youth and gender play a significant role in surf fashion. Young people are often the trendsetters in the industry, and their preferences heavily influence the designs and styles of surf clothing.

In recent years, we have seen a rise in gender-neutral surf clothing, which appeals to a wider audience and challenges traditional gender norms. This trend has been popularised by young people who are more open-minded and accepting of diversity.

We have also noticed that female surfers are becoming more prominent in the sport, and as a result, their influence on surf fashion is growing. We have seen a rise in women's surf clothing that is both functional and stylish, catering to the needs of female surfers.

To cater to the diverse needs of our customers, we offer a range of surf clothing for both genders, including gender-neutral options. We believe that everyone should have the opportunity to enjoy the sport and express themselves through their clothing.

In conclusion, we recognise the importance of youth and gender influence in surf fashion and strive to cater to the diverse needs of our customers. We will continue to create functional and stylish surf clothing that appeals to everyone, regardless of their gender or age.

Marketing Strategies for Surf Clothing Brands

When it comes to marketing surf clothing brands, we need to consider the unique aspects of the surfing culture and community. Here are some effective strategies that we can use to promote our surf clothing brand:


Sponsoring surfers or surf events can be a great way to get our brand in front of our target audience. By sponsoring events or athletes, we can increase brand awareness and build a positive reputation within the surfing community.

Social Media

Social media is a powerful tool for marketing surf clothing brands. We can use platforms like Instagram and Facebook to showcase our products, share surfing-related content, and connect with our audience. By using relevant hashtags and engaging with our followers, we can increase our reach and build a loyal following.

Influencer Marketing

Partnering with influencers in the surfing community can also be an effective way to promote our brand. By collaborating with surfers who have a strong following on social media, we can reach a wider audience and build credibility within the community.

Content Marketing

Creating valuable content that appeals to our target audience can help us establish ourselves as a trusted authority in the surfing community. Whether it's blog posts, videos, or social media content, we can use content marketing to educate, entertain, and inspire our audience.

By using a combination of these strategies, we can effectively market our surf clothing brand and build a strong presence within the surfing community.

Collaborations and Sponsorships

At Surf Clothing UK, we pride ourselves on collaborating with some of the most reputable names in the surfing industry. Our partnerships are carefully selected to ensure that we offer our customers the best quality products.

One of our most recent collaborations was with the renowned surfboard shaper, John Pyzel. We worked closely with Pyzel to create a range of surfboards that are designed to suit all levels of surfing ability. The boards are made using the latest technology and materials, ensuring that they are both durable and high-performing.

In addition to our collaborations, we also have a number of sponsorships with up-and-coming surfers. We believe that supporting young talent is important for the future of the sport. Our sponsored surfers receive a range of benefits, including access to our latest products and exclusive events.

We are also proud to sponsor a number of surfing events throughout the year. Our sponsorship of these events helps to promote the sport and brings together surfers from all over the world. We believe that surfing is more than just a sport, it's a way of life, and we are committed to supporting it in any way we can.

Overall, our collaborations and sponsorships are an important part of what we do at Surf Clothing UK. We are passionate about surfing and are committed to supporting the industry and the people who make it great.

Impact of Technology on Surf Clothing Design

In recent years, technology has had a significant impact on surf clothing design. With the advancement of materials and manufacturing processes, surf clothing has become more functional, durable, and comfortable than ever before.

One of the most significant advancements in surf clothing technology is the use of neoprene. Neoprene is a synthetic rubber material that is used in wetsuits to provide insulation and flexibility. It is lightweight, durable, and provides excellent thermal insulation, making it ideal for use in cold water.

Another technological advancement in surf clothing design is the use of moisture-wicking fabrics. These fabrics are designed to wick moisture away from the skin, keeping surfers dry and comfortable even in the most challenging conditions.

The use of 3D printing technology has also revolutionized surf clothing design. With 3D printing, designers can create intricate and complex designs that were previously impossible to manufacture. This technology has allowed for more creativity and innovation in surf clothing design.

In conclusion, technology has had a significant impact on surf clothing design, making it more functional, durable, and comfortable than ever before. With the continued advancement of technology, we can expect to see even more innovation in the surf clothing industry in the years to come.

Regulatory Considerations for Surf Apparel

When it comes to surf clothing, there are several regulatory considerations that need to be taken into account. As a UK-based company, we must comply with all relevant regulations to ensure the safety and quality of our products.

One of the most important regulations is the Personal Protective Equipment (PPE) Regulation. This regulation requires that any clothing or equipment designed to protect against hazards must meet specific requirements. For example, wetsuits must provide adequate thermal protection, while rash vests must offer protection against UV radiation.

In addition to PPE regulations, we must also comply with the General Product Safety Regulations. This regulation requires that all products placed on the market must be safe and not pose a risk to consumers. This means that we must ensure that our surf clothing is free from any harmful substances and that it has been tested for safety.

Another important consideration is the labeling and packaging of our products. We must ensure that all labeling and packaging meets the requirements set out in the Textile Products (Labelling and Fibre Composition) Regulations. This includes providing information on the fiber content of our products and ensuring that all labeling is clear and accurate.

Finally, we must also comply with the Waste Electrical and Electronic Equipment (WEEE) Regulations. This regulation requires that we take responsibility for the disposal of any electrical or electronic equipment that we place on the market. This means that we must ensure that our surf clothing does not contain any electronic components that could pose a risk to the environment.

Overall, it is important for us to stay up-to-date with all relevant regulations to ensure that our surf clothing is safe, high-quality, and meets the needs of our customers.

Future Outlook for Surf Clothing Industry in the UK

As the surf clothing industry in the UK continues to grow, we are optimistic about its future outlook. With the increasing popularity of surfing and other water sports, we expect to see a rise in demand for surf clothing and accessories.

One trend that we anticipate continuing is the shift towards sustainable and eco-friendly materials. Consumers are becoming more conscious of their environmental impact, and we believe that this will translate into a greater demand for surf clothing made from recycled materials or organic cotton.

Another area of growth for the surf clothing industry is in the online market. As more consumers turn to online shopping, we expect to see an increase in sales through e-commerce platforms. This presents an opportunity for smaller, independent surf clothing brands to reach a wider audience.

However, we also anticipate increased competition in the market as more established fashion brands begin to expand their surf clothing lines. This may make it more challenging for smaller brands to stand out and gain market share.

Overall, we remain optimistic about the future of the surf clothing industry in the UK. By staying attuned to consumer trends and continuing to innovate, we believe that there is significant potential for growth and success in the years to come.

Frequently Asked Questions

What are the top surf clothing brands available in the UK?

In the UK, there are several top surf clothing brands that are popular among surfers. Some of the most well-known brands include Animal, Billabong, O'Neill, Rip Curl, and Quiksilver. These brands offer a wide range of surf apparel, including wetsuits, boardshorts, rash vests, and more.

Where can I find high-quality women's surf apparel in the UK?

There are many surf shops in the UK that offer high-quality women's surf apparel. Some of the most popular stores include Ann's Cottage, Surfdome, and Wetsuit Outlet. These stores offer a wide range of women's surf clothing, including wetsuits, boardshorts, bikinis, and more.

Which online stores are the best for purchasing surf clothing in the UK?

There are several online stores that offer a great selection of surf clothing in the UK. Some of the best online stores include our own store, Love Waves and Down the line. These stores offer a wide range of surf clothing, including wetsuits, boardshorts, rash vests, and more.

How can I find affordable surf wear without compromising on quality?

If you're looking for affordable surf wear in the UK, there are several things you can do. First, look for sales and discounts at your favourite surf shops. You can also check out outlet stores and online retailers that offer discounted surf clothing. Finally, consider purchasing second-hand surf clothing from websites such as eBay or Depop.

Can you recommend any outlets for discounted surf clothing in the UK?

There are several outlets in the UK that offer discounted surf clothing. Some of the most popular outlets include Tiki Surf Shop, Saltrock, and Magicseaweed. These outlets offer a wide range of surf clothing at discounted prices, including wetsuits, boardshorts, and more.

What should I look for when choosing surf clothing for durability and performance?

When choosing surf clothing, it's important to look for materials that are durable and offer good performance. Look for clothing made from high-quality neoprene, which will provide good insulation and protection from the cold. Also, look for clothing that is designed specifically for surfing, with features such as flatlock stitching and reinforced knees to ensure durability. Finally, consider purchasing clothing from well-known surf brands, as they are more likely to offer high-quality surf clothing.

Back to blog