Surf Gear Built For Real UK Conditions
Independent surf shop based in the Gower Peninsula. Wetsuits, swimwear & accessories all tested in cold water.
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⭐ Trusted UK surf shop
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🚚 Free UK delivery over £100
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🔁 Easy returns
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🏄 Tested by real surfers
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Women's Clothing
Women's Surf Clothing: Trendy & Functional
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Men's Clothing
Men's surf clothing is a crucial aspect of the surfing experience. It...
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Kids Clothing
Discover High-Quality Boy's Clothing at Love Waves Kidswear Sale: Stylish and Durable...
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Accessories
Discover Your Signature Style with Love Waves UK Accessories Discover essential accessories...
Best Sellers
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Sisstr 7 Seas 5/4 Chest Zip Wetsuit
Vendor:SisstrevolutionRegular price £329.95 GBPRegular priceSale price £329.95 GBP -
Vissla Solid Sets Eco PO Hoodie
Vendor:VisslaRegular price From £47.95 GBPRegular price£79.95 GBPSale price From £47.95 GBPSale -
Deflow V.2 Thruster fins
Vendor:DeflowRegular price £69.95 GBPRegular priceSale price £69.95 GBP -
Vissla 7 Seas 20L Dry Pack
Vendor:VisslaRegular price £39.95 GBPRegular priceSale price £39.95 GBP -
Deflow Waxy
Vendor:DeflowRegular price £12.95 GBPRegular priceSale price £12.95 GBP -
Alpine WaterSafe Pro earplugs
Vendor:AlpineRegular price £44.95 GBPRegular priceSale price £44.95 GBP
Why Love Waves?
We’re not a warehouse — we’re surfers.
Based in Gower, we stock gear that actually works in UK conditions.
No hype. Just reliable equipment and honest advice.
Let customers speak for us
from 392 reviewsLovely.
I was surprised to discover that the necklace is better than I expected. The colour, patterned style, and the tie attachment to tighten and loosen were awesome. Not seen that particular tie-up style before, but found it works better than the lobster clip style, etc. Affordable, stylish, funky, and casual. I think I will order again from this company, as it's my style. Received a few compliments on the necklace too.
Perfect … love these sandals … its my second oair ans so happy to find retailer that still have them in stock. Responsible delivery.
Swift delivery 👍🏻. Beautifully soft fabric in a lovely rich butterscotch colour. Nice neckline ❤️
Love it so much!! Great product and speedy delivery.
A very nice bracelet
A very nice bracelet
Great shorts
Great Customer Service.
Received the wax box really quickly, it was just as described and very much appreciated.
Great fit. I am a UK10 and this size 8 fits perfect!
Good wetsuit
Good quality, love it
It looks great. It's a Christmas present for my grandson so it depends if it fits.
Absolutely great trainers.
A very, very nice bracelet
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