Surf Gear Built For Real UK Conditions
Independent surf shop based in the Gower Peninsula. Wetsuits, swimwear & accessories all tested in cold water.
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⭐ Trusted UK surf shop
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🚚 Free UK delivery over £100
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🔁 Easy returns
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🏄 Tested by real surfers
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Women's Clothing
Women's Surf Clothing: Trendy & Functional
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Men's Clothing
Men's surf clothing is a crucial aspect of the surfing experience. It...
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Kids Clothing
Kids Clothing at Love Waves Boys' Clothing Collection – Love Waves Kit...
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Accessories
Discover Your Signature Style with Love Waves UK Accessories Discover essential accessories...
Best Sellers
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Sisstr 7 Seas 5/4 Chest Zip Wetsuit
Vendor:SisstrevolutionRegular price £329.95 GBPRegular priceSale price £329.95 GBP -
Vissla Solid Sets Eco PO Hoodie
Vendor:VisslaRegular price £79.95 GBPRegular priceSale price £79.95 GBP -
Deflow V.2 Thruster fins
Vendor:DeflowRegular price £69.95 GBPRegular priceSale price £69.95 GBP -
Vissla 7 Seas 20L Dry Pack
Vendor:VisslaRegular price £39.99 GBPRegular priceSale price £39.99 GBP -
Deflow Waxy
Vendor:DeflowRegular price £12.95 GBPRegular priceSale price £12.95 GBP -
Alpine WaterSafe Pro earplugs
Vendor:AlpineRegular price £44.95 GBPRegular priceSale price £44.95 GBP
Why Love Waves?
We’re not a warehouse — we’re surfers.
Based in Gower, we stock gear that actually works in UK conditions.
No hype. Just reliable equipment and honest advice.
Let customers speak for us
from 393 reviewsAbsolutely love this! Awesome beads in a glinting and dazzling spectacle. The extendable cord is a lovely touch, letting you shorten or lengthen it. Prefer the Choker style. Funky, trendy, and accessorises well from beach bum to late-night casual. Knowing that all necklaces and jewellery are handmade is incredible, adding an authentic, nostalgic 90s vibe!
Lovely.
I was surprised to discover that the necklace is better than I expected. The colour, patterned style, and the tie attachment to tighten and loosen were awesome. Not seen that particular tie-up style before, but found it works better than the lobster clip style, etc. Affordable, stylish, funky, and casual. I think I will order again from this company, as it's my style. Received a few compliments on the necklace too.
Perfect … love these sandals … its my second oair ans so happy to find retailer that still have them in stock. Responsible delivery.
Swift delivery 👍🏻. Beautifully soft fabric in a lovely rich butterscotch colour. Nice neckline ❤️
Love it so much!! Great product and speedy delivery.
A very nice bracelet
A very nice bracelet
Great shorts
Great Customer Service.
Received the wax box really quickly, it was just as described and very much appreciated.
Great fit. I am a UK10 and this size 8 fits perfect!
Good wetsuit
Good quality, love it
It looks great. It's a Christmas present for my grandson so it depends if it fits.
Absolutely great trainers.
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