Some of our Collections
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Walkshorts
Walkshorts Collection — Effortless Style for Every Adventure Step into the season...
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Surfboard Stands
Display with Purpose — Surfboard Stands Collection Transform your surf gear into...
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Repair Kits
Quick Fixes, Lasting Results — Explore Our Repair Kits Keep your surfboard...
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Hooded Sweatshirts
Elevate Your Style with Men's Sweatshirts & Hoodies at Love Waves Surf...
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Changing Robes
Changing robes have become increasingly popular among surfers, swimmers, and outdoor...
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Accsessories
Discover Your Signature Style with Love Waves UK Accessories Discover essential accessories...
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Rash Vests
Protective and Stylish Rash Vests for Surf and Beach Fun featuring Sisstrevolution...
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tee shirts
Featuring Vissla, Rusty, Volcom and more... Discover effortless everyday style with Love...
Current featured brand - Afends
AFENDS envision a world where creativity fuels change and sustainability is at the forefront of every choice. "Create NOT Destroy," drives to inspire and empower individuals to express themselves while protecting the planet.
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AFENDS Create Not Destroy Two Pack Sock
Vendor:afendsRegular price $27.55 USDRegular priceSale price $27.55 USD -
AFENDS Tread Surf Related Boardshort 20" - Black
Vendor:afendsRegular price $82.64 USDRegular price$124.04 USDSale price $82.64 USDSold out -
AFENDS Genesis Heavyweight Boxy Tee
Vendor:afendsRegular price $68.91 USDRegular priceSale price $68.91 USD -
AFENDS Classic Retro Tee
Vendor:afendsRegular price $82.69 USDRegular priceSale price $82.69 USD -
Afends Lilo- Mini Skirt
Vendor:afendsRegular price $68.91 USDRegular priceSale price $68.91 USD -
Afends Bonfire- Hoodie
Vendor:afendsRegular price $124.04 USDRegular priceSale price $124.04 USD
wetsuits
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Vissla 7 Seas 4-3 Full chest Zip
Regular price $454.81 USDRegular priceSale price $454.81 USD -
Sisstr 7 Seas 6/5 Hooded Chest Zip Wetsuit
Regular price $509.95 USDRegular priceSale price $509.95 USD -
Vissla New Seas 5-4 U-Zip Wetsuit
Regular price $634.06 USDRegular priceSale price $634.06 USD -
Vissla Natural Seas 3-2 Full Chest Zip
Regular price $482.43 USDRegular priceSale price $482.43 USD -
Vissla New Seas 3-2 U-Zip Wetsuit
Regular price $551.35 USDRegular priceSale price $551.35 USD -
Vissla Twisted Eco Hooded Long Sleeve Lycra
Regular price $75.80 USDRegular priceSale price $75.80 USD
Hot Brands
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Deflow Surf
We stock the full range of Deflow surf fins, leashes and...
NEW ARRIVALS
Discover Fresh Styles and Gear with Our New Arrivals
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Vissla Lay Day 2 Hybrid Eco Hat
Vendor:VisslaRegular price $48.18 USDRegular priceSale price $48.18 USD -
Pineapple Island Sun Hoop Earrings
Vendor:Pineapple islandRegular price $31.01 USDRegular priceSale price $31.01 USD -
Pineapple Island Coloured Stone Stretch Rings
Vendor:Pineapple islandRegular price $4.14 USDRegular priceSale price $4.14 USD -
Pineapple Island Gemstone Ring
Vendor:Pineapple islandRegular price From $8.27 USDRegular priceSale price From $8.27 USD -
Pineapple Island Whale Tail Ring
Vendor:Pineapple islandRegular price $8.27 USDRegular priceSale price $8.27 USD -
Pineapple Island Moon & Stars Ring
Vendor:Pineapple islandRegular price $8.27 USDRegular priceSale price $8.27 USD
Love waves x Dufeu shapes
get £100 off your next surfboard when you buy a wetsuit at love waves - instore only
Love Waves x Progress Surf School
we have partnered up with progress surf school - more details to follow
Join the Love Waves Loyalty Programme
earn points and turn them into discounts and free gifts - instore and online
We can Sell you Surfboard
bring us your surfboard for apraisal - we will sell it for 20% commission
Love Waves Gower Surf Shop
Come visit us in our store in killay at the entrance to gower. we offer freindly and knowledgable advice and service, we are also happy to offer click and collect.
468 Gower road, Killay, Swansea, SA2 7DZ
Blog posts
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What Surf Leash Length Should You Get?
Not sure what surf leash length to buy? Learn how board size, wave type and surf style affect leash choice for safer, cleaner sessions.
What Surf Leash Length Should You Get?
Not sure what surf leash length to buy? Learn how board size, wave type and surf style affect leash choice for safer, cleaner sessions.
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Shortboard Fin Setup Explained Simply
Shortboard fin setup explained for UK surfers. Learn thruster, quad and twin options, fin size, rake and feel to choose the right setup fast.
Shortboard Fin Setup Explained Simply
Shortboard fin setup explained for UK surfers. Learn thruster, quad and twin options, fin size, rake and feel to choose the right setup fast.
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Longboard Fin Size Guide: What to Choose
Use this longboard fin size guide to choose the right fin for hold, trim and turning. Simple sizing advice for noseriders, cruisers and all-rounders.
Longboard Fin Size Guide: What to Choose
Use this longboard fin size guide to choose the right fin for hold, trim and turning. Simple sizing advice for noseriders, cruisers and all-rounders.
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How to Choose Surfboard Fins
Learn how to choose surfboard fins for speed, hold and control. Find the right fin setup, size and flex for your board, waves and ability.
How to Choose Surfboard Fins
Learn how to choose surfboard fins for speed, hold and control. Find the right fin setup, size and flex for your board, waves and ability.











