About Love waves

Matt Stephen is the founder and owner of Love Waves Gower, an independently run, core surf shop based in the Swansea area of South Wales. 

A surf industry veteran, Matt has been in the game for over 30 years. 

Matt Stephen Surfer

 Cutting his teeth as a sales rep with Aussie brand Billabong in the 90’s, Matt has a wealth of knowledge when it comes to running surf brands - from distribution to sales and marketing. 

He has leveled up his game over the years managing a range of brands in apparel, and accessories like sunglasses as well as the hardware we all love like surfboards, wetsuits and skateboards. 


His talents are not purely land-based either.

A standout surfer growing up, Matt was the first-ever surfer to win the Welsh Nationals Open and Junior categories in the same year - quite an achievement!

He went on to win the Welsh Open Championship a total of 4 times, and represent his country at the World Surf Games, as well as the European Championships a number of times. 

Matt Stephen Press Article

Matt’s competitive mindset has undoubtedly helped him in his personal and business life - the willingness to never give up is a trait many business owners possess.  

If you have any questions about anything related to surfing, the best surf spots around Swansea or Gower, Matt and the rest of the team at Love Waves have got your back - so don’t hesitate to drop us an email, or give us a call!

tel : 01792 387376

email : info@lovewaves.co.uk